Branding – Melise Flores – Portfolio https://meliseflores.com Hey there! Check out about me and my latest work. Wed, 08 Jun 2022 15:39:37 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7.1 https://meliseflores.com/wp-content/uploads/2022/05/cropped-cropped-thumbnail-32x32.png Branding – Melise Flores – Portfolio https://meliseflores.com 32 32 Ovito https://meliseflores.com/portfolio-item/ovito/ https://meliseflores.com/portfolio-item/ovito/#respond Tue, 24 May 2022 15:42:19 +0000 http://julianoferrari.com.br/sites/melflores/?post_type=portfolio-item&p=2258

Award-Winning Branding project for Ovito

Ovito is an egg-based fast food based in Brazil. From a simple idea, brand strategy, naming, brand identity, and all sorts of graphics – print and digital – were created for this eye-catching cool brand.

GDA 2019 Special

We were so proud of the outcome and success of this brand with the client that we decided – after being nominated – to apply to German Design Awards 2019. We were honored with a Special Mention in the branding category.

The Challenge

To create a brand strategy, name, and visual identity that would convey the spirit of the brand and help people feel relaxed and restore their energy during a busy day.

Kick Off

We started off creating a workshop to map all the aspects that we already knew: location of the store, target, menu, price range, etc. at this point we also discussed plans for the future, like expanding to the franchise). This immersion was vital to understanding key elements that would have to be taken into account.

Key Aspects

Main outcomes from the workshops:

Small store / Friendly / Smiley / A place for a pause, to grab a healthy and tasty snack and a coffee on a busy day / Fun and relaxing / Inclusive / All welcome

Naming

“Ovito” can be considered a nickname, meaning “tiny egg” in Portuguese. It’s admittedly friendly. This name was chosen after a creative process which also included validating if the name was available for official registration. We were really confident that the name contemplated the key aspects and – plus – was also a great name for a character.

Sketches & Ideas

Inspired by the brand name, our starting point – after the mood board – was definitely exploring some options for a character in the format of an egg. For the logo, we also knew we were looking for something very straightforward, easy to recognize and read. This leads us to a sans serif, heavy font.

Colors & Elements

The colors played a big role in this project. We wanted something that would pop out, be fun but at the same time relaxing and pleasant. After testing several options, this palette was just perfect.

Mockups

Even before formal approval, we applied the brand in as many mockups as we could – this is extremely necessary to visualize if the brand works and is flexible for multiple uses.

Outcome

An eye-catching, friendly (and even cute!) brand that conquers the hearts of the consumers. As long as the restaurant was open, we received so much positive feedback from people of all ages – in fact, everyone felt welcome and inspired by this little guy! The KPIs indicated that the design efforts helped the brand to be recognizable and increased the percepction of value.

Credits & Mentions

Special thanks to my business partner at my studio Anatomia Design at the time – Ana Paula Sampaio; my intern at the time,  Gabriel Fagundes and all Ovito team, particularly Mario Xavier, our stakeholder.

]]> https://meliseflores.com/portfolio-item/ovito/feed/ 0 Berro Motion https://meliseflores.com/portfolio-item/berro-motion/ https://meliseflores.com/portfolio-item/berro-motion/#respond Tue, 24 May 2022 14:33:28 +0000 http://julianoferrari.com.br/sites/melflores/?post_type=portfolio-item&p=2236

Award-Winning Branding project for Berro Motion

Berro is a motion design studio. Full of life, this young-soul company needed a brand new fresh look that would stand out and translate their bold personality.

GDA 2019 Awarded

We were so proud of the outcome and success of this brand with the client that we decided – after being nominated – to apply to German Design Awards 2019. We were honored with a Special Mention in the branding category.

The Challenge

How do you translate visually a company that is in constant movement, producing such distinct creative work?

 

To get the right answers, we needed to ask the right questions, and seeing the world trough their perspective.

The Kick-Off

A couple of workshops later, some key-drive elements were highlighted for the brand to be:

 

Irreverent / Bold / Alive / Fun / Creative / Innovative / ‘Unafraid’ / Brave

Sketches & Ideas

“Berro” means “shout” in Portuguese. This brand is spirited, and we were committed to deliver something unique, bold and unusual. The perception of “alive” and “bold” seemed to match just fine with some fun characters . And – why not – having lots of them, giving the brand something to play with and animate.

 

For the logo, an italic caps sans serif style matched just fine with our vision for an urban and straightforward brand.

Logo & Colors

For the logo, an italic caps sans serif style matched just fine with our vision for an urban and straightforward brand.

The main use for the brand would be mostly digital, so we knew we could explore vibrant RGB palettes. Colors should go nicely together, as well as with the white, black and grey basics. We decided to go with a saturated green and blue.

Optical Illusion:

a support system for the brand

Optical illusion styles were explored as a solution for ‘still’ visual options that would give a sense of movement, and the result was fantastic.

Mockups

No brand is ready to approve before going “live” applied to elements that are part of the brand’s ecosystem and style. I always like to go beyond stationary. Since this is an urban and video-making studio, made sense to apply this cool brand to skateboards and TV’s.

Videos & Filters

One thing that was amazing about this project is that the brand keeps being unfolded to this day. Berro’s team is extremely creative and often creates things like Instagram filters and institutional videos making the most of this brand.

I believe this is one of the best indicators that the brand was well thought out and designed – it follows, seamlessly, the company’s growth over the years.

 

Check the brand going live today:

www.berro.cc

www.instagram.com/berromotion

Outcome

A cohesive, consistent brand that is applicable and remarkable online and offline, raising value to the studio and allowing supporting the brand’s needs of communication.

The brand keeps unfolding this versatile, flexible and fun brand to Instagram filters, videos and many more.

Credits & Mentions

Special thanks to my business partner at my studio Anatomia Design at the time – Ana Paula Sampaio; my intern at the time,  Gabriel Fagundes and all Berro Motion team, particularly Maria Celina Boa Nova and Bernardo Assis Brasil.

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