BRAND & COMMUNICATIONS DESIGN
Navigating complex content and translating it into visual, easy to read presentations.
GRAPHIC DESIGN
ART DIRECTION
KEYNOTES
EDITORIAL
INFORMATION ARCHITECTURE
STORYTELLING
Client: Melissa
Melissa: Translating complex data research into visuals using brand guidelines.
Melissa is a Brazilian footwear brand founded in 1979, known for its connection to fashion, art and design.
The Challenge
Turn extensive research data into clear, actionable guidelines that teams with different backgrounds and experience levels could easily understand and apply.
My Approach
I translated the research data and findings into a comprehensive PDF guide, turning abstract concepts such as language, tone of voice and communication principles into content that is easy to navigate and present to teams.
The result was a practical tool connecting brand strategy to everyday customer interactions while preserving Melissa’s distinctive personality.
The screens below showcase selected pages. Original content has been replaced with placeholder text (lorem ipsum) for privacy.
Client: Magnólia Partners
Business and legal communication, made clear
Magnólia Partners is a Brazilian M&A advisory firm that supports medium and large companies through business sale and negotiation processes. Its work involves complex financial, legal and strategic information that needs to be communicated with precision and clarity.
The Challenge
To present dense business information in a clear, structured and accessible way, making complex concepts easier to understand without losing their meaning, accuracy or professional credibility.
My Role
I worked on the presentation’s information structure and visual communication, using content hierarchy, typography and layout to simplify dense material, improve readability and make the information easier to navigate and understand.
Columbus Logistics
Making Complex Data Easy to Understand
Columbus is an international logistics company operating across global shipping networks. Its commercial presentation needed to communicate complex operational information, services and capabilities in a way that was clear, engaging and easy for potential clients to understand.
The Challenge
To turn dense, technical and data-heavy content into a clear commercial narrative, making complex information easier to digest without losing the substance behind it.
My Role
I designed the commercial presentation, translating complex information into structured layouts, visual explanations, infographics and data visualizations. Through information hierarchy, typography and visual storytelling, I made the content easier to navigate and understand while maintaining a consistent, professional visual identity.
